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Have you noticed that these days everything is related to everything!? I've been writing articles about SEO for a long time! The most interesting of these relationships, in my opinion, is the relationship between SEO and branding. The relationship between SEO and branding is a two-way, powerful relationship that can lead to the success or failure of an organization. We've talked about the concept of SEO in detail before. Now we need to see what brand and branding mean and then examine the impact of SEO on branding and the impact of branding on SEO.

What is branding?

Sometime buy website traffic is work but sometimes not and you need real SEO service. With this description, branding means identifying an organization. It means creating an image and a sense of organization in the mind of the audience. We have been building a brand since the initial idea of a company or organization was formed and a name was chosen for it, even if we ourselves are not aware of the process. In fact, whether we like it or not, our brand is built. However, the audience has an image of us in mind and introduces us to something. This also applies to personal brand or personal personnel. If you do not brand yourself, others will do it for you to make. For example, I didn't have a plan to be a good-natured forgetful person! However, those around me have seen these traits in me over and over again and have now become part of my personal brand!

Branding knowledge was created to make this process conscious. Using the principles and rules of this knowledge, we can create the brand ourselves with the features we want and make this brand known to more people. It's not as easy as I said, though!

What is the relationship between branding and SEO?

We have reached the exciting part of the story! Now we need to analyze the relationship between SEO and branding. I have to say that these two have a beautiful relationship, and especially in the case of online businesses, they can never be separated.

The impact of SEO on branding

In the first step, we examine the impact of SEO on branding. As I mentioned, once your brand identity and personality are clear to you, you need to make people aware of it. One of the best ways to do this is to use SEO or website optimization services and, of course, social media.

Relationship between branding and SEO

Suppose you have just set up an online healthcare store. Select the brand identity and character and stream it in brand name, logo, color selection, site design, and so on. Now you need to make people aware of your brand. Advertising is part of the story. Advertising banners on various sites, special offers and discounts make people familiar with the store, but there is still more important work to do.

Why do people go to beauty salons? Because of a need. For example, I have turned thirty and now I am terrified of wrinkles around my eyes! Like all of you, I go to Google Dana before doing anything and search for phrases like this:

How is branding done?

There are different opinions about branding and several steps are mentioned for it. One of the most popular classifications is provided, which includes five steps for branding:

• Awareness: Make people aware of your existence.
• Understand: Make people understand your brand identity.
• Building trust: Make people trust you.
• Dependence: Make people dependent on your organization, services, and products.
• Continuous customer relationship: Keep in touch with customers.
• Drive traffic: Best Organic Traffic Services To Buy Online.

There are several ways to do this, but I'm not going to go into branding techniques. Rather, I want to examine the relationship between SEO and branding.

If your store site has worked on the SEO of these phrases and has reached the top of the results page, I will see it and be aware of your brand. This is the most important effect of SEO on branding. This is not about selling. Only I have noticed that there is a new store.

Now I might click on your website link and read the articles you have submitted and the specifications of the product you are introducing. The UI and UX design of the website, the type and tone of the content, the coloring, the photos and everything else I see on your website reflects the image of your brand in my mind.

But my concern for thirty years is not just wrinkling around the eyes! Now I have to think about night cream! I would like to refer to dear Google again and again to the website of your store, which has published articles about the necessity and importance of using night cream.

Do you understand what I mean? The effect of SEO on branding is that the more you work on keywords and the more you strengthen your site's SEO, the more you are targeted by the audience. The more you are exposed, the more people visit your site. The more visitors you have, the more people become aware of your brand, and that's not the end of the story.

By using content and SEO marketing principles, you are directing users to your website over and over again, and after each visit, interaction, or purchase, your brand position will be more firmly established in their minds.

The same process applies to optimizing social networks. The strong and effective presence in these networks informs people about the existence of a new brand, and interactions and questions and answers further consolidate the brand's position.

SEO is not limited to keywords. You can also work on optimizing local images and SEO and making your brand more visible to the public.

We all know that Google is always right with users! If you can keep users satisfied, you will definitely get Google's satisfaction. You have to prove to Google that you are valid. That's why we do all the black and white and gray links we do! To show Google that we are credible, others see us as a reference, and we have a lot of backlinks.

Strategy Link building should always be considered, but better, but harder to obtain credit. This is where the impact of branding on SEO comes into play. An example of this is usually.

How does Google identify brands?

Brands send signals to the web and search engines collect them. One of these signals is the repetition of a brand name. I mean brand name without link and this statement removes ads and reports. The more your brand name appears in the digital space, the more credible you become.

What are Google's criteria for ranking sites?

As I said, SEO is a set of ways. Ways to increase the ranking of sites. We have learned these methods from how search engine algorithms work. Want to capitalize on the world's obsession with social media? Buy social traffic that is driven to your website or blog from the most popular social media platforms including Facebook, Instagram, Twitter and more! You can further target your audience by selecting up to three categories, it’s safe, affordable and drives REAL visitors to your site! I'm talking about Google here because it's the most important thing in this area. There are several criteria for optimizing a site. Let's consider these criteria as points. By following each criterion, you will earn some points, and ultimately, if your collection of points is higher than other sites, you will get a better ranking. The interesting thing is that the range of activities that need to be done to earn points is very wide. Just consider the long list of techniques on that page and off page.

A / B testing as one of the most important tools for site and application optimization is a test suitable for measuring two versions of a website or application, which ultimately improves the user experience and ultimately increases site traffic and behavior by analyzing user behavior and behavior. The rate is converted. In this article, we will introduce you to 15 successful implementation steps and 4 advantages of A / B testing.

What is an A / B test?

The A / B test, also used as a split test, is a marketing test in which you divide your audience to evaluate changes to a campaign and determine which ones work best. In other words, you can show version A of one piece of marketing content to half of your audience and show version B to the rest.

To run the A / B test, you must create two different versions of a piece of content with changes to a variable. You then show these versions to two audiences of the same size and analyze which one performs better over a period of time (a period in which you have enough time to draw conclusions from your results).

A / B testing helps marketers see how one version of one piece of marketing content performs better than another. Here are two types of A / B tests you can use to increase your conversion rate:

Example 1: User experience testing

You may want to see if placing a call button at the top of the home screen instead of placing it in the sidebar will increase click-through rates.

To test this with the A / B test, create an alternative webpage that incorporates the same change. This existing design or control is called your version A. Version B is called Challenger. You then show these two versions to a predetermined percentage of site visitors. The percentage of visitors who view each version should be the same. Learn how to easily test an A / B component of your website with HubSpot's Marketing Hub.

Example 2: Design test

You may want to know if changing the call button will increase your click-through rate.

To test this theory in A / B, you need to design an alternative call button with a different color that leads to the same landing page. Best Alexa Rank Services To Buy Online If you use the red call button in your marketing content and the green button gets a higher click-through rate after testing, it will change the default color of your call button to green from now on.

A / B testing and SEO

Google licenses and endorses A / B testing, stating that performing A / B testing or multivariate testing poses no risk to a website 's search ranking. However, it is possible that your search rank will be compromised by misusing the A / B testing tool for purposes such as hiding.

Google has announced some of its best practices to ensure that this does not happen.

No concealment

Hiding is a way to show different content in search engines instead of displaying normal content to a user. Hiding may cause your site to be downgraded or removed from search results. To avoid concealment, do not abuse the fact that the visitor wants to show different content to Google Bot based on the IP address or user agency.

Use rel = ”canonical”

If you run the splitter test with multiple URLs, you must use the rel = ”canonical” attribute to show the changes in the original version of the page. Doing so will not confuse Google Bot with multiple versions of the same page.

Use 302 redirects instead of 301 redirect

If you are using an A / B test that redirects the original URL to a variable URL, use a 302 (temporary) redirect instead of a 301 (permanent) redirect. This tells search engines like Google that the redirect is temporary and they should keep the original URL instead of indexing the test URL.

Experiment only when needed

Running the test for too long, especially when you are switching to your page for a higher percentage of users, should be taken as an attempt to deceive search engines. Google recommends that you update your site and remove all test changes from your site as soon as the test is completed and avoid long-term testing.

Advantages of A / B testing

A / B testing brings benefits to the marketing team depending on what test you decide to take. In addition, these tests are of great value to the business because they are low cost but the results are excellent.

Suppose you hire a content producer with a salary of $ 50,000 a year. This content producer has produced 5 articles per week for the company's blog, which eventually reaches 260 articles per year. If the average post on a corporate blog generates 10 leads, it can be said that creating business leads to only $ 192 ($ 50,000 ده 260 articles = $ 192 per article), which is a significant change.

1. Increase website traffic

Test whether using different blog posts or different titles on a web page will change the number of people who click on a hyperlinked title to go to your website. As a result, it increases website traffic.

2. 2. Higher conversion rates

Testing the use of different locations, different colors, or even different anchor text (clickable text in the link) in the call can change the number of people who click on these calls to come to your landing page, and this increases the number of people who click on Your website will fill out a form, send you their contact information and they will become a clue.

3. Lower jump rates

If your website visitors leave (or jump) to your website immediately after visiting, testing different blog post introductions, different fonts, or different images can reduce this bounce rate or bounce rate and get more visitors. Maintain.

4. Leave fewer payment pages

According to MightyCall, e-commerce businesses have found that 40 to 75 percent of their customers have left the site despite choosing products in their shopping cart. This process is called "leaving the shopping page." Test whether using different product images, different page design, and even shipping costs can reduce cracking rates.

It is now best to use a checklist to get started and evaluate the A / B test.

Steps of performing A / B test

Before the A / B test

Remember to do the following steps before performing the test.

1. Select a variable to perform the test

As you optimize your web pages and emails, you may find the variables you are trying to test, but to evaluate how effective this change will be, you need to isolate a standalone variable and evaluate its performance. Otherwise you cannot be sure which variables have changed the performance.

You can use more than one variable for a web page or email. Just be sure to test them at the same time. Take a look at the various elements in resources and their alternatives to design, word, and layout. Other things you can test include email subject lines, sender name, and other ways to personalize your email.

2. 2. Identify your goal

Although you have several criteria for each test, consider one initial criterion before running the test. In fact, do it before you make the second change. This is called your "dependent variable". Think about where this variable is going to be at the end of the split test. You may make a formal hypothesis and evaluate your results based on this prediction.

If you have been waiting until then to see which metrics are most important to you, what your goals are, and how the changes you are proposing might affect user behavior, you may not run the test as you should.

3. Create a control and a challenger

You now have the independent variable, the dependent variable, and the desired result. Use this information as a control to run an unmodified version of everything you are testing. If you are testing a webpage, this is an unmodified webpage that already exists. If you are testing a landing page, this is the design and copy of the landing page that you normally use. From there, make a change or a challenge to test the login page or email you want to control. For example, if you are confused as to whether placing a certificate on the landing page makes a difference, run your control panel without a certificate, then apply the change with a certificate.

4. Divide your sample groups randomly and evenly

In tests where you have more control over the contacts, such as emails, you have to test with one or more contacts with the same number to get definitive results.

How you do this depends on the type of A / B testing tool you are using. If you are a HubSpot Enterprise customer running an A / B test on an email, HubSpot automatically divides the traffic for any changes you make. Therefore, each change you receive receives a random sample of visitors.

5. Specify your sample size (if applicable)

How you determine the size of your sample depends on the A / B test tool and the type of A / B test you perform. If you are testing the A / B of an email, you may want to send an A / B test to a smaller section of your list so that you can get statistical results. Finally, you select a winner and send the winner change to the rest of the list (see the divisor test science e-book at the end of this article so you can calculate your sample size more accurately). If you are a HubSpot Enterprise customer, you can help determine the size of your sample group using a slider. This slider allows you to run a 50/50 A / B test of any sample size - although other sample dividers require a list of at least 1,000 recipients.

6. Decide on the importance of your results

Once you have chosen your target criteria, think about the importance of your results to know which change to choose over the other. Statistical significance is another very important part of the A / B testing process that is often misunderstood. If you need a review about the statistical significance from a marketing point of view, I recommend reading this blog post.

7. Make sure you run only one test per campaign

Testing more than one thing for a campaign can complicate your results even if that test is not done on the same asset. For example, if you test an email campaign that redirects to a landing page and at the same time tests the landing page A / B, how do you know which change has increased the lead?

During the A / B test

The following steps are also important during the A / B test

8. Use the A / B testing tool

You must use the A / B testing tool to test A / B on a website or in an email. If you are a HubSpot Enterprise customer, HubSpot software has features that allow you to test A / B emails, calls, and sales pages. For the non-HubSpot Enterprise customer, other options include Google Analytics tests, which allow you to test more than ten A / B versions of a web page and compare its performance using a random sample of users.

9. Test both changes simultaneously

Scheduling plays an important role in the results of your marketing campaign, this schedule can be hour of the day, day of the week or month of the year. If you are going to run version A over the course of a month and version B over the next month, how do you know if the modified performance is different due to the design or a different month?

When you perform the A / B test, you must make both changes at all times. Otherwise, your results are secondary.

10. Take enough time to test the A / B to generate useful data

You are looking to make sure your test has enough time to run to get a significant sample size. Otherwise, it is difficult to tell if there is a statistically significant difference between the two changes. How long is the right time to run the test? Depending on the company and how you run the A / B test, statistically significant results can occur in a matter of hours, days, or weeks. An important part of how long it takes to get statistically significant results is how much traffic you receive. So if your business does not get a lot of traffic to your website, you need to spend more time running A / B testing.

11. 11. Ask for feedback from real users

A / B testing does a lot of work with quantitative data, but it does not necessarily help you understand why people do certain things compared to others while you are doing A / B testing. Why not get quality feedback from real users? You can also buy real website traffic and is One of the best ways to get feedback from others is to use polls. You may have an outbound poll on your site asking users why they did not click the call button, or a survey on thank you pages asking visitors why they clicked a button and filled out a form.

After A / B testing

After the A / B test, consider the following:

12. 12. Focus on your goal metrics

Although you are evaluating several metrics, focus on the primary goal metric when performing the analysis. For example, if you tested two changes to an email and considered the clue as your primary criterion, do not be distracted by click-through rates. You may find that the click-through rate is high and the conversion rate is low, in which case you may choose a change that has a lower click-through rate.

13. Evaluate the significance of your results using the A / B test calculator

Now that you have determined which change works best, it's time to determine if your results are statistically significant. In other words, can they be trusted enough to make a difference? To know this, you need to do a statistical significance test. You can do this manually or you can give the test results to a free A / B test calculator. For each change you test, you can enter the total number of attempts you made, such as emails sent, or impressions seen. Then enter the number of goals that have been completed. Usually you look at clicks for this, but other types of conversions can be considered as well.

۱۴. Take action based on the results

If one change is statistically better than the other, you have a winner between the two changes. Complete your test by disabling the loser variable in the A / B test tool. If none of these changes are statistically better, you will find that your tested variable has no effect on the results, and you declare the test invalid. In this case, stick to the main variable or run another test. You can use the failed data to help you get the number of iterations to run your new test.

15. 15. Plan your next A / B test

The A / B test you have just done will help you find a new way to make your marketing content more effective, but don't stop there. There is always room for optimization.

Sources:

https://t.me/BuyWebTraffic/20